01 / INTELLIGENCE
Applied AI
& language models
Useful AI starts with the right problem. We build the data, model and inference pieces needed to make it work in a real product.
- Fine-tuning
- Data pipelines
- RAG & search
- Inference
Independent software & applied AI studio · London, UK
Software that makes hard things feel simple.
We turn ambitious ideas into thoughtful digital products — from the intelligence underneath to the interface people love using.
Taking on select projectssupport@sjm.lat
THE BUILD CYCLE01 — 04
Ideamade tangible
✳Applied AI
⌘Product
↗Infrastructure
From first sketch
to the real thing.
to the real thing.
THOUGHTFUL BY DESIGNBUILT TO LAST
One team, end to end.
Think clearly✳Design with care✳Build for real life✳Keep making it better
01 WHAT WE DO
Small team.
Full picture.
Bring us a sharp problem, a rough sketch or a product that’s outgrown its first version. We bring strategy, design and engineering together around the thing that matters.
Applied AI
02 / MOBILE
Mobile
products
Native and cross-platform iOS and Android apps, shaped around the people who will use them every day.
- iOS
- Android
- Flutter
03 / WEB
Web apps
& platforms
Fast, resilient web experiences and full-stack applications for customers and internal teams.
- Web apps
- Dashboards
- Front to back
04 / FOUNDATIONS
APIs &
backend systems
Reliable APIs, real-time services and data systems that give a product solid ground to grow.
- REST
- Realtime
- Data systems
05 / EXPERIENCE
Product design
& UX
Research, product direction and interfaces that feel clear from the first interaction.
- Product strategy
- UI & UX
- Prototypes
06 / DELIVERY
Cloud, DevOps
& infrastructure
Deployment, automation and infrastructure designed for dependable day-to-day operation.
- Cloud
- CI / CD
- Self-hosted
02 APPLIED AI, END TO END
Beyond the demo.
Into the product.
We work across the full AI pipeline: data, model adaptation, evaluation, serving and the product experience around it.
That means choosing the right approach for the job, measuring whether it works, and making sure the system can be operated once real people depend on it. Sometimes the right answer is a fine-tuned model. Sometimes it is a smaller, simpler tool.
Talk through a use case01Start with the problem
02Measure what matters
03Ship the whole system
03 HOW WE WORK
Clear thinking.
Careful shipping.
The right process is lightweight, visible and built around your team. No mystery handoffs; the people shaping the idea stay close to the build.
Get the problem straight
We align on the users, constraints and outcomes before choosing a solution.
Make the shape of it
We turn the direction into a clear product experience and a practical technical plan.
Build, test, learn
Small, useful releases bring real feedback into the work while there is still room to adapt.
Launch and keep improving
We help get the product into the world and support what comes next.
04 THE STUDIO
Independent by nature.
Invested in the outcome.
SJM Labs Ltd is a software and applied-AI studio based in East Ham, London. We bring product thinking, design and engineering together, and work with UK and international clients.
We’re a lean team. That keeps communication direct and the work close to the people making it.
BASED INEast Ham, London, UK
COMPANYSJM Labs Ltd · No. 16811168
WORKING WITHUK & international teams
05 YOUR TURN
Have a good
problem to solve?
Tell us where you want to get to. We’ll reply and figure out the right next step together.
support@sjm.latEast Ham, London
Working with teams everywhere.
Working with teams everywhere.
START A CONVERSATION01 — 03